Detroiters weren't the only ones who fell in love with that soulful and moving Chrysler 200 commercial starring hometown hero and rapper Eminem.The Academy of Television Arts & Sciences was also smitten and rewarded the agency that made the TV spot, which debuted during this year's Super Bowl, with a Creative Arts Emmy Saturday.
"We were very surprised," said Aaron Allen, a creative director from Wieden + Kennedy, after the win. The Portland and New York based ad agency made the Chrysler 200 commercial, which competed against spots from Conan O'Brien for American Express and Nissan's environmentally friendly polar bear. "We really wanted to win but wondered if humor would win instead."
Titled "Born of Fire," the commercial featured Eminem driving around Detroit in one of the cars as his song "Lose Yourself" played and a narrator talked about Chrysler and the Motor City knowing about hard work, conviction and luxury cars.
"Our win meant a little more," Allen said, lumping his victory in with the day's college football victories for Michigan State University and the University of Michigan.
"It's a good night for Michigan," he said.
The Creative Arts Emmys air 8 p.m. Saturday, Sept. 17 on the ReelzChannel.
Mekeisha Madden Toby/ Detroit News Television Writer
mmadden@detnews.com
From The Detroit News: http://detnews.com/article/20110911/ENT10/109110315/Chrysler-200-commercial-wins-Creative-Arts-Emmy#ixzz1XnDn6ACU
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