When We All Believe- Jeep and USA Basketball Commercial

Check out the Jeep commercial supporting our partnership with USA Basketball. The spot features Chris Paul and music by Common as well as the 2012 Jeep Wrangler Altitude Edition -- the Official Vehicle of USA Basketball.






Visit the Happy Car Salesman, Ed Dancel at Southfield Dodge Chrysler Jeep Ram

Southfield Chrysler
28100 Telegraph Rd
Southfield, MI 48034
248-354-2950

2013 SRT Viper GTS Running Footage

The original Dodge Viper was shown as a concept at the 1989 North American International Auto Show and was sold from 1992 to 2010. The new Viper joins Chrysler’s SRT, or Street and Racing Technology brand.

The 2013 SRT Viper will be equipped with an 8.4-liter V10 engine that generates 640 horsepower and nearly 600 pound-feet of torque. The high-performance sports car will reach dealer showrooms during the fourth quarter of this year.




Visit the Happy Car Salesman, Ed Dancel at Southfield Dodge Chrysler Jeep Ram.
248-354-2950

Southfield Chrysler
28100 Telegraph Rd
Southfield, MI 48034

2012 Dodge Charger SRT8 - Drive Time Review

Drive Time Review of the 2012 Dodge Charger SRT8 by auto critic Steve Hammes.

Chrysler's Jeep Wrangler To Be Official Vehicle of USA Basketball - The Detroit News

Chrysler Group LLC has announced a new marketing deal with USA Basketball that will make its Jeep Wrangler the "Official Vehicle of USA Basketball."

Later this month, Jeep will launch a new advertising and marketing campaign, as well as a new version of its popular off-road truck — the 2012 Jeep Wrangler Unlimited Altitude Edition.

"Each member of the USA Basketball team embodies inner strength, passion, a drive to win and a true sense of dedication they use to not only represent their team, but also their country," said Jeep brand president Mike Manley in a statement released Monday. "The Jeep brand is proud to be on the same team as these talented men and women. Both symbolize American pride, a strong history, a humble spirit, integrity, courage and leadership."

USA Basketball chairman Jerry Colangelo welcomed the sponsorship deal.

"We are proud to have the Jeep brand's support of USA Basketball as we prepare to represent our country both on and off the court this summer," he said. "The defining characteristics of these two American brands make the affiliation feel natural, and the strategic buildup of USA Basketball-themed events, along with the comprehensive advertising and marketing campaign, will put the Jeep brand top of mind with sports fans around the world."

Chrysler said 2012 USA Basketball finalist and 2008 team member Chris Paul will be the official spokesman for the partnership. He will be featured in ads and appear in a series of online videos.

USA Basketball is the official sanctioning body of the sport in the United States and is responsible for the men and women's Olympic teams.

BY BRYCE G. HOFFMAN THE DETROIT NEWS




Visit the Happy Car Salesman, Ed Dancel at Southfield Dodge Chrysler Jeep Ram.
248-354-2950

Southfield Chrysler
28100 Telegraph Rd
Southfield, MI 48034

Southfield Chrysler Commercials From 1991

In this clip are two commercials from 1991 for Bloomfield Dodge and Southfield Chrysler Plymouth.




Visit the Happy Car Salesman, Ed Dancel at Southfield Dodge Chrylser Jeep Ram
248-354-2950

Southfield Chrysler
28100 Telegraph Rd
Southfield, MI 48034

2012 Chrysler 300 SRT8 - Drive Time Review

Visit the Happy Car Salesman, Ed Dancel at Southfield Dodge Chrysler Jeep Ram
248-354-2950

Southfield Chrysler
28100 Telegraph Rd
Southfield, MI 48034

Marketing Changes, Sales Jump Lead To Heightened Brand Perception for Chrysler - Detroit Free Press

Consumer’s perception of Chrysler is on the rise in the wake of a new marketing campaign, its improving sales and positive media coverage of the company in recent weeks and months, according to YouGov’s BrandIndex.

The automaker’s “buzz” score hit 17 on Monday — the highest buzz Chrysler has received since at least March 2009.

YouGov BrandIndex measurement scores range from 100 to –100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback. The company surveys consumers who say they plan to buy a car within the next 12 months.

Chrysler’s score also surpassed the average score for the Detroit Three for the first time in three years, said Ted Marzilli, global managing director of YouGov’s BrandIdex.

“This is about the highest point that Chrysler has been at for brand perception in several years,” Marzilli said. “It tends to show positive momentum for the brand.”

Ford score was 37 on Monday while General Motors’ score was 15.

Chrysler brand perception also surged in January when it rode a wave of positive coverage in generated by the North American International Auto Show in Detroit.

However, Marzilli said Chrysler’s brand perception dropped significantly in February after its Super Bowl commercial with Clint Eastwood aired. That commercial was initially attacked by Republicans who charged that Eastwood seemed to be endorsing U.S. President Barack Obama and taxpayer assistance for the automotive industry.

However, Marzilli suspects those charges didn’t stick as consumers watched the commercial again or read media coverage about the commercial. More recently, Marzilli said, Chrysler has launched a set of four new commercials with themes that are similar to the “It’s Halftime in America” Super Bowl commercial that have helped to bump Chrysler’s perception back up.

A "60 Minutes" story that profiled Chrysler and Fiat CEO Sergio Marchionne and the company’s progress in late March probably also played a role in the score increase, Marzilli said.



By Brent Snavely Detroit Free Press Business Writer



Visit the Happy Car Salesman, Ed Dancel at Southfield Dodge Chrysler Jeep Ram
248-354-2950

Southfield Chrysler
28100 Telegraph Rd
Southfield, MI 48034