Later this month, Jeep will launch a new advertising and marketing campaign, as well as a new version of its popular off-road truck — the 2012 Jeep Wrangler Unlimited Altitude Edition.
"Each member of the USA Basketball team embodies inner strength, passion, a drive to win and a true sense of dedication they use to not only represent their team, but also their country," said Jeep brand president Mike Manley in a statement released Monday. "The Jeep brand is proud to be on the same team as these talented men and women. Both symbolize American pride, a strong history, a humble spirit, integrity, courage and leadership."
USA Basketball chairman Jerry Colangelo welcomed the sponsorship deal.
"We are proud to have the Jeep brand's support of USA Basketball as we prepare to represent our country both on and off the court this summer," he said. "The defining characteristics of these two American brands make the affiliation feel natural, and the strategic buildup of USA Basketball-themed events, along with the comprehensive advertising and marketing campaign, will put the Jeep brand top of mind with sports fans around the world."
Chrysler said 2012 USA Basketball finalist and 2008 team member Chris Paul will be the official spokesman for the partnership. He will be featured in ads and appear in a series of online videos.
USA Basketball is the official sanctioning body of the sport in the United States and is responsible for the men and women's Olympic teams.
BY BRYCE G. HOFFMAN THE DETROIT NEWS
Visit the Happy Car Salesman, Ed Dancel at Southfield Dodge Chrysler Jeep Ram.
248-354-2950
Southfield Chrysler
28100 Telegraph Rd
Southfield, MI 48034
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